United secures exclusive airline advertising at Denver city venues
United agreed to a $1.55 million contract to be the only airline allowed to advertise at Denver Arts & Venues through December 2026. United Airlines has agreed to pay the city and county of Denver $1.55 million to be the only airline allowed to advertise at Denver Arts & Venues through December 2026. The agreement was adopted by the Denver City Council in a block vote after it was first passed by the Business, Arts, Workforce, Climate and Aviation Services Committee on May 22. The contract will begin on Feb. 1 of this year and will end on Dec. 31, 2026, kicking out Southwest Airlines, which had a contract to advertise only at Red Rocks. The Denver Arts and Venues agency has a budget of about $67.6 million.
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DENVER (KDVR) — United has agreed to pay the city and county of Denver $1.55 million to be the only airline allowed to advertise at Denver Arts & Venues through December 2026.
Denver City Council adopted the measure on Monday in a block vote after it was first passed by the Business, Arts, Workforce, Climate and Aviation Services Committee on May 22. The agreement was slated to begin on Feb. 1 of this year and will end on Dec. 31, 2026.
Under the agreement, United Airlines will be the only aviation service to advertise at the following events and locations:
According to the contract, United must pay Denver $500,000 this year, $515,000 in 2025 and $530,450 in 2026 to advertise at all the above venues. The new contract will kick out Southwest Airlines, which had a contract to advertise at Red Rocks only.
The Denver Arts and Venues agency has an annual budget of about $67.6 million, according to the city’s budget.
Konular: Aviation, Airlines